The brand is usually on it. Note any visible words or numbers, even if you do not know what they mean.
2
Search for paperwork.
Look for a box, warranty card, receipt or service record among the owner’s belongings.
3
Write down the history.
Note who owned it, roughly when it was bought, and whether it has been repaired.
4
Take clear photographs.
Show the dial, case sides, caseback, bracelet or strap and clasp, just as they are.
Leave the watch as it is.
Do not polish it.
Polishing removes metal and cannot be undone. Wear is part of how an older watch is assessed.
Do not open it.
You do not need to open the case to find a number. Photographs of the outside are enough to begin.
Do not repair it first.
Describe any fault instead. A repair may change original parts.
Illustrative 3D watch, not sale inventory.
Before you enquire.
Three things that make your first conversation useful.
Find your watch reference.
Start with the details that identify your watch.
Check the warranty card, receipt, service documents or original sales listing for a model or reference number. Marking locations vary by brand and reference. If you are unsure, send clear photographs of the dial, caseback, bracelet and clasp. Do not open the case or remove parts just to find a number.
Selling without box or papers.
Missing an item? Explain what you do have.
Box
Warranty card
Receipt
Service records
Spare links
The watch still needs an assessment of authenticity, condition and ownership. Missing documents can affect the purchase offer and the checks required.
Take useful watch photographs.
Clear, honest photographs help the first estimate.
Dial
Case sides
Caseback
Bracelet or strap
Clasp
Use soft daylight and a plain background. Show visible wear rather than hiding it. Photos support the initial discussion; they do not replace inspection.
Ready? The form takes a moment, and every field is optional.
Yes. Start with the brand and clear photographs. The model can be worked out from there in many cases.
Ownership is discussed before any sale is agreed, so mention how the watch came to you. Take your own advice if the estate or ownership is not yet settled.
You can still enquire. Describe it as it is and do not attempt a repair first.